Logo iterationsFor founder review

B2 chosen. Iterating.

Six logo iterations across three distinct directions. The owner has selected direction B2 (steam bowl) as the primary brand mark. The other variants below are kept for context. Refinement iterations and the final designer brief are at the bottom of the page.

Selected: Direction B2 - steam bowl. The site header glyph + favicon are already using a CSS-only version of B2. A real designer will be commissioned to vector and produce the final asset set.

Direction A - Pure wordmark

2 variants

Type-led. The fastest to ship and the most flexible. Pairs cleanly with any product UI. Lowest risk choice.

A1 - Wordmark + bitten plate

Clean lowercase wordmark with a small bitten-plate icon. Reads as a SaaS product, no aged-care cues.

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A2 - Tray-handle M

Wordmark only. The 'm' has a serving-tray flourish. Most subtle, most timeless. Strongest if you want to grow into other verticals.

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Direction B - Symbol + wordmark

2 variants

Most distinctive. A symbol gives you something to use as an app icon, favicon, social avatar, and pull-quote watermark. Higher upfront design cost.

B1 - Utensil monogram

Crossed-utensil M inside a rounded teal badge. Pairs well with a serif/sans-serif wordmark. App icon ready.

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Chosen direction

B2 - Steam bowl

Bowl with rising steam. Most explicitly 'food + warmth'. Reads instantly as a meals brand.

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Direction C - Warm / hospitality

2 variants

Most warmth. Communicates care and food directly. Risk: can read 'residential' or 'wellness brand' instead of B2B SaaS - watch carefully against operator buyer expectations.

C1 - Warm script wordmark

Friendlier brush-style wordmark with amber dot accent. Risk: could read residential / hospitality rather than enterprise software.

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C2 - Leaf heart

Care + freshness. Strong in social media / website hero. Less strong as a dense favicon - the leaves blur at 16px.

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B2 refinements (selected direction)

4 variants

Four refined explorations of the steam-bowl direction to brief a real designer with. Each tightens the bowl proportion, the steam wisp count, and the wordmark pairing.

B2.1 - Clean wide bowl

Minimalist circle. Wide flat-bottomed bowl. Three plain vertical wisps. Most legible at favicon size.

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B2.2 - Rounded-square badge

Apple-style 24px corner radius. Sinuous steam curls. Reads as an app icon out-of-the-box.

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B2.3 - Duotone disc

Two-tone teal split horizontally for depth. More distinctive at marketing scale, slightly busier as a 16px favicon.

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B2.4 - Vertical lockup

Stacked variant for app-store listings, business cards, t-shirt prints. Same icon, wordmark below.

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Designer brief

What we hand the designer

Direction: B2 - steam bowl in a teal disc
Recommended starting point: B2.1 (Clean wide bowl)
Required deliverables: SVG (vector), 1024x1024 PNG, 512x512 PNG, 192x192 PNG, 32x32 favicon, dark-mode variant (white wisps + bowl on transparent), monochrome variant (single-colour for stamps / fax)
Brand colours: primary teal #0F766E (Tailwind teal-700), light teal #14B8A6, slate-900 wordmark, amber #F59E0B accent
Wordmark pairing: Inter Display 600 or DM Sans 600, slate-900
Constraints: must be legible at 16px favicon size, must work as a single-colour stamp, must not look childish or clinical

Budget: ~$200 USD via Fiverr Pro or 99designs. Turnaround: 5-7 business days.