BrandConcept drafts
Mealward brand assets
Logo concept directions and a silent product walkthrough. These are draft assets - the final mark and brand system are being refined by a designer. If you need something specific (white- on-dark variant, vector source, customer co-marketing), email hello@mealward.com.
Logo concepts
Three directions, one to be chosen.
The wordmark is currently used as the primary lockup. The monogram is the favicon and app icon. The pictorial direction is held in reserve for editorial contexts.
Plate + bowl pictorial
Use sparingly - editorial contexts only
PaletteForest #16523F + beige #E8DCC8
Download PNGDemo video
60-second silent walkthrough.
Recorded against a generic seeded demo tenant ("Bayside Aged Care"). No real resident data. Use as autoplay-muted hero or LinkedIn passive-scroll content. For a voice-over walkthrough, request a Loom from hello@mealward.com.
Brand colour palette